Lia Rosida is a lecturer at Sekolah Tinggi Pariwisata Mataram (Mataram Tourism Institute), West Nusa Tenggara Province, Indonesia.  She is also a founder and managing director of ATO (Andakara Tourism Organization) www.ato.or.id, a non-profit organization working on sustainable tourism best practice consultancy. She is also a member of Tourism Promotion Board of West Nusa Tenggara Province. She earned Master degree in Development Studies from the University of Melbourne, Australia in 2015 through Australia Awards Scholarship and received Melbourne School of Government Bursary Awards in 2014 for her academic excellence. Prior to her current career, she worked as a research analyst consultant at World Bank Indonesia from 2016 to 2018. Her research interest is on sustainable development, sustainable tourism and rural tourism