The main aim of creating strategy of sustainable tourism for a given region is defined as an increase of the number of tourists with the principles of sustainable development. This aim can be achieved by a number of specific objectives, such as:  Coordination of all parties interested in developing of tourism in the region;  Inventory of area tourism product;  Consideration of the interests of local communities and the environment in shaping the tourism product and marketing activities;  Assessment of marketing and product perception by potential buyers;  Developing a vision, mission and framework marketing plan activities for the duration of the strategy;  Developing a common brand of region;  Developing tools to evaluate progress in implementing the strategy (Meyer, Milewski, 2009). As sustainability is considered in 3 contexts: economical, environmental and socio-cultural it is necessary to divide aims of sustainable tourism also in those 3 aspects :
1. Economical aspects of sustainable tourism
2. Environmental aspects
3. Socio-cultural aspects of sustainable tourism